The challenge

Good information, tired presentation

The old 1801assembly.com already said the important things: a 91,000 square foot building, approved plans for 88 apartments, a rooftop pool and speakeasy in the proposal, and a stack of state and federal tax credits that make the numbers work. The problem was how it said them. The design looked several years old, the sections ran together, and a buyer skimming on a phone had to work to find the asking price, the incentives or a way to book a visit. For a property listed at $9.75 million, first impressions matter, and the site was not making one.

• Dated single-page design that undersold a landmark building
• Key facts (size, price, unit count, tax credits) buried in long text blocks
• No clear path to the one action that matters: booking a site visit
• Client needed it live fast, while the listing was active

What we did

Redesigned, rewritten and rebuilt in seven days

We kept the single-page format because it suits a listing: one scroll, every fact, one call to action. Everything else changed. Day one was a discovery call and a fresh Figma design of the full page; the client approved it the same day. Days two and three went on the WordPress foundation: Hello Elementor as the base theme, global colours and typography, header, footer and the enquiry form. Days four to six were the sections themselves, built in Elementor with custom CSS, HTML and jQuery where the builder needed help, with the content rewritten so each section leads with the fact a buyer is looking for. Day seven was QA.

• New page design in Figma, presented and approved on day one
• WordPress on Hello Elementor with global styles, so future edits stay consistent
• Content restructured into clear sections: location, surroundings, tax credit summary, proposed development, developer profile
• Key numbers pulled out as scannable stats: 91,000 SF, 88 apartments, 19,900 vehicles a day, $9.75M
• “Book a Visit” call to action repeated at natural stopping points and fixed on mobile
• Full QA pass: mobile and tablet layouts, cross-browser checks, link and image audit, enquiry form tested end to end

The outcome

A listing that looks like the asset it is selling

The new site went live one week after kickoff with no post-launch fixes needed. A broker or developer landing on it now sees the building, the price, the unit count and the tax credit position within the first screen, and can book a visit in one tap. The client got a site that matches the quality of the opportunity, delivered on a timeline that kept pace with an active listing.